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New Northern European Sales Representative for Scandinavia, the Netherlands, Germany and Austria

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TORRANCE, CA — April 30, 2004 — LEDtronics® introduced today John Henckel as their new sales representative for Northern Europe (Denmark, Sweden, Norway, Finland, the Netherlands, Germany and Austria). Mr. Henckel brings 35 years of experience in electronics, manufacturing and sales to the solid-state lighting arena. His practical understanding of LEDs makes it possible for him to showcase LED solutions in complex lighting applications, while his ingenuity enables him to conceptualize how LED technology can be used to solve unique or unusual problems. Recently, Mr. Henckel took the lead in developing LED lamps for use in the examination areas of medical evacuation helicopters, which had been plagued by the heat generation and failure of halogen bulbs.

One of Mr. Henckel's primary tasks as LEDtronics’ Northern European Representative will be to find dynamic distributors processing strong knowledge of the expanding LED sector in order to direct LEDtronics’ products into the German, Austrian and Netherlands marketplaces. Headquartered in southern Denmark, Mr. Henckel provides application assistance and other value-added customer services.

Mr. John Henckel may be contacted at the following addresses:

Mr. John Henckel
Havnegad 19
DK 4970 Rødby, Rødbyhavn
Phone: +45 7022 7333
Fax: +45 7022 7555
Online: www.LEDtronics.d

Founded in 1983, LEDtronics® leads where others only follow when it comes to designing, manufacturing and packaging state-of-the-art LEDs to meet the world’s constantly changing lighting needs. Our inventive product line encompasses an array of direct incandescent lamp replacement Based LEDs, low-cost snap-in and relampable Panel Mount LEDs, high intensity sunlight-visible Discrete LEDs, PCB LEDs circuit board status indicators, surface mount diodes SMT LEDs, full-spectrum rainbow RGB LEDs and Infra-Red (IR) LEDs.

With an average life span of 100,000-plus hours (11 years), LEDs operate reliably year after year and appropriate for many applications. LEDs are ideal solutions for decorative and night task lighting applications including large message panels, billboards, scoreboards, time and temperature signs, arcade machines, casino accent light, theme and amusement parks, stage lighting, carnivals, theaters and ornamental lighting. Other applications include medical imaging and biomedical instrumentation, tele-/data-communication equipment, cellular telephones, PDAs, machine vision systems, and color recognition and calibration systems – any application that requires a bright reliable light.

For additional information, contact LEDtronics toll free at 1-800-579-4875, telephone 310-534-1505, fax at 310-534-1424, click here to email us or mail at LEDtronics Inc., 23105 Kashiwa Court, Torrance, CA 90505.

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