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TORRANCE, CA—Since the 7.6-magnitude earthquake struck northwest Pakistan on October 8, thousands of people have lived in utter darkness once the sun goes down. Now, light is on the way. Responding with urgency to the call for help, Pakistani-American Pervaiz Lodhie, owner of solid-state lighting manufacturer LEDtronics Inc., express shipped 2,000 of his company's LED flashlights to Pakistan.
Horrified by scenes of devastation in his homeland, Lodhie took action. First, by contributing to Pakistani President Musharraf's Quake Relief Fund, and then by investigating what material assistance he could provide. Learning of the critical need for sustainable portable lighting, Lodhie knew it was a task that he was positioned to fulfill. "It is ideal that LEDtronics specializes in energy-efficient, solid-state lighting. The flashlights were sitting in the stockroom ready to go," says Lodhie.
LED flashlights operate for up to six continuous days on a set of batteries unlike traditional flashlights, an important consideration due to the sporadic access to supplies. Additionally, LED flashlights eliminate the threats of burns, flames, fumes, spills and explosions of kerosene-fueled lamps.
As Lodhie prepares another shipment of long-operating LED lighting products (solar-powered LED lanterns, LED candles and LED-illuminated safety vests) for the earthquake victims and rescuers, he is talking with competitors within his industry about contributing aid. Lodhie adds, "It's the time for us to rise above our differences and help in this human tragedy."
Lodhie offers to facilitate any donations to the relief effort. He works with Indus Earth Trust, an NGO dedicated to alleviating poverty in Pakistan and an organization with which Lodhie has collaborated with on many other projects, to handle the distribution of goods in Pakistan. Donations to the President Musharraf's Quake Relief Fund can be made to the Pakistan Embassy and Consulates.
To donate to the President's Quake Relief Fund, visit www.embassyofpakistan.com.
For more information, visit www.LEDtronics.com