To Raffi Shubukian of LEDtronics, no two days of work are the same. As a LEDtronics marketing assistant Raffi is the principal photographer, graphic designer, and so much more. On any given day you may see Raffi out shooting photos of products, writing press releases, or designing print marketing materials. Read on to learn more about Raffi both on the job and at leisure.
What inspired you to work for LEDtronics and how long ago was it?
When I first started with the company four and a half years ago, it was preparing to celebrate its 25th anniversary. The fact that I had become part of a pioneering endeavor that, for a quarter of a century, had been innovating the emerging technology of solid-state lighting did, in a manner of speaking, electrify me. In addition, my interest in environmental issues lent further gratification.
What do you feel makes LEDtronics the great company that it is? What separates it from competitors?
The structure of the company tells it all—it is spread out horizontally. There exists naturally a hierarchy of duties, but the offices are laid out in an efficient circle of collaborative workflow, where different departments interact and interconnect. That team spirit and family atmosphere I find inspiring and energizing.
What are your roles at LEDtronics? Describe an average day at work for you.
Being the principal photographer, I am responsible for ensuring we have the best images of the latest products that come out of R&D. In addition, I travel to sites where LEDtronics lights have been installed. During a typical day I also respond to any other photography needs across the company.
Tell me about what you do at LEDtronics today.
What I find exciting about my duties at LEDtronics is that photography is only one part of it. My duties include designing and updating our marketing materials, as well as our color ads in trade publications. I especially enjoy writing our press releases.
What do you hope to accomplish at LEDtronics in the future?
Next year the company will be celebrating its 30th anniversary. The solid-state lighting technology has matured and today feeds one of the fastest developing industries. LEDtronics is growing and I feel fortunate that my involvement in it puts me at the forefront of the lighting revolution.
Tell me about your values in regards to work.
I am fortunate that the management sensibility at LEDtronics fosters individual creativity and taking interest in your work; it encourages new ideas and approaches, while its relaxed, family atmosphere promotes collaboration and mutual respect.
How do you enjoy spending your free time?
I read up or follow the latest news on current events, politics, history, design and photography, science and technology, different cultures, cuisines, music, literature, cinema… I enjoy learning new languages, hiking, taking short trips around California, cooking. I’m learning to play the guitar and plan to start gardening herbs and vegetables. And, of course, photography as personal pleasure and expression.
