Cristal Sanchez has a passion for sustainability that extends to both her work and personal life. She has always had the goal to work with a company that promoted environmental health even before the “going green” trend. She was first inspired by a college biology class about humans in the environment. After graduating from Cal Poly Pomona with a degree in International Business Marketing, she found herself in the lighting industry and soon found a home at LEDtronics.
Cristal is Product Specialist in Street and Outdoor Lighting. She acts as the first point of contact to a variety of different leads and perspective clients. From a farm owner who wants to light his property to government agencies that need lit parking lots, Cristal works with each client to find out the expectations and goals of their project. She can then make recommendations on which products will best suit their needs. Customer satisfaction is very important to her and LEDtronics, so she will follow up with clients years down the line to make sure the product is still working and satisfactory. According to Larry Rallo, Business Development Manager, “Cristal is highly professional and a very intelligent sales specialist in the lighting category she is responsible for.”
Cristal works on both electrical and solar LED outdoor projects and takes pride in the opportunity to save the client money as well as provide an earth-friendly lighting alternative. She finds herself noticing LEDs everywhere now. Even when she is out in social environments she notices the light around her.
Cristal has only worked at LEDtronics for two years but feels it is home. “Everyone (at LEDtronics) works so well together,” said Cristal. “You do your portion and then it goes on to the next person and they do a great job too.” In the close environment of LEDtronics, collaboration is important to Cristal and the rest of the team. It is more like a family than a company. When Pervaiz Lodhie, President and CEO, gifted Thanksgiving turkeys to all of his employees, Cristal was able to cook her first turkey.
Cristal loves anything outdoors. Hiking and going to the beach are among her favorites. She also enjoys photography as a hobby. “Ever since I can remember I have always liked to pick up a camera and take pictures.” She likes photographing anything that holds beauty to her and then displaying it around her house. She also enjoys flying with her boyfriend in his small piper aircraft. While she has taken the controls before, she prefers to just enjoy the ride. They like planning trips together or being spontaneous and just ending up in the sky.
Staying true to her passion for sustainability, Cristal tries to reduce her carbon footprint at home. Here are some of the tips and habits she stands by:
